Ad mat spat as WWE sells a product directly on the canvas.  ‘Prime’ real estate?

On SmackDown last Friday, WWE announced a historic sponsorship deal for the company.

It was revealed that Prime Hydration, which was founded by Logan Paul and KSI in 2022, has entered into a partnership with WWE. It’s the largest sponsorship deal in WWE’s history. As part of the agreement, the Prime logo will be featured on the center of the mat for WWE premium live events starting with WrestleMania 40.

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